BECOS
Launching an Italian professional cosmetics brand
End-to-end promotion of a new professional cosmetics brand: from positioning and PR to website, marketplaces, advertising materials and AI visuals.
Bring the brand to market
Introduce the new professional cosmetics brand BECOS to the market and build recognition among cosmetologists, beauty salons and end customers.
Core project objectives
- develop brand positioning;
- build the communication platform;
- run PR promotion;
- establish a digital presence;
- produce marketplace content;
- create a unified brand visual system.
A brand with no history in the market
At the moment of launch, the brand had almost no presence in the local media landscape. Several tasks had to be solved at once:
- introduce the brand to the market;
- build trust with a professional audience;
- create a visual communication style;
- prepare the website and social media;
- develop marketplace materials;
- provide launch-time media coverage.
A single marketing system
For the launch we built a single marketing system that combined PR, digital, events, website, social media, marketplaces and AI content.
Core areas of work
Coordinating every workstream
In this project I was responsible for end-to-end brand promotion and coordinated every communication workstream.
My responsibilities included
Four areas of work
PR
- media
- press releases
- expert publications
- news hooks
Digital
- website and social
- content
- analytics
- SEO
Marketplaces
- Ozon
- Wildberries
- Rich Content
- video
AI
- ChatGPT
- Midjourney
- Veo
- Sora
- Seedance
- Kling
How the project moved forward
Project materials
The project covered brand communication across several directions at once — from events and PR to website and social, media publications and advertising materials.
Marketing in numbers over six months
media publications without a paid budget
growth in influencer reach
growth in engagement
Ozon product card score
Wildberries Rich Content coverage
An end-to-end brand launch
BECOS became an example of an end-to-end brand launch where PR, digital, events, website, social media, marketplaces and AI content were united into a single promotion system.
This approach built brand recognition, established a professional media presence and created a solid foundation for scaling sales.
Let's discuss your brand launch
If you need an end-to-end launch or brand development, let's talk about the task.